• Details of products purchased and your interactions with our website 

From your visits and purchases, our web server automatically collects anonymous information such as log data and IP addresses, and may collect general information about your location. We use this automatically collected information to improve our site design, product assortment, customer service, and promotions. 

How We Use the Information We Collect 

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons: 

• To process and fulfil your orders, including payment processing, shipping, and sending order confirmations and invoices 

• For internal record keeping and operational purposes 

• For customer service and support 

• To improve our products and services 

• To periodically send you promotional emails about new products, special offers, or other information we think you may find interesting, using the email address you have provided — only where you have given us permission to do so 

• To contact you for market research purposes by email or phone 

• To customise the website according to your interests 

• To screen orders for potential risk or fraud 

• To comply with applicable legal obligations 

Others With Whom We Share Your Information 

We do not sell your personal information. We may share your information in the following circumstances: 

Service Providers: We work with outside companies that help us deliver our products and services. These include companies that assist us with order management and fulfillment, shipping and logistics, email communications, direct marketing and data collection, data storage and analysis, fraud prevention, and payment processing. We require these third parties to keep your information confidential and to use it only for the purposes for which it was shared. 

Shopify: We use Shopify to power our online store. Shopify may collect and process your data in connection with our store. You can read Shopify's privacy policy at https://www.shopify.com/legal/privacy 

Advertising Partners: We may work with advertising platforms including Meta (Facebook/Instagram) and Google to show you relevant advertisements. This may involve the use of pixels and cookies that track your visits to our website. You can manage your ad preferences through your settings on those platforms. 

Business Transitions: In the event that Quvira by Riya undergoes a business transition such as a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction. You will be notified via email or a prominent notice on our website if your personal information is to be used in a manner materially different from this policy. 

Compliance with Law: We may disclose your information when legally required to do so, to cooperate with law enforcement or other legal proceedings, to protect against misuse of our website, or to protect the rights, property, or safety of our customers or the public.

Analytics and Advertising

We may use analytics services or work with advertising networks and technology services to place advertisements about our products on other websites and platforms. 

To facilitate this, we may use tracking technologies including cookies and pixels on our website and in our advertisements. Some of these technologies may track your activity across time and services to deliver relevant advertising to you. We may also use audience matching services to reach people who have previously visited our website. 

You can limit interest-based advertising by visiting your device settings and selecting "Limit Ad Tracking" (iOS) or "Opt out of Interest-Based Ads" (Android). Note that opting out applies only to the specific browser or device from which you opt out. 

Cookies and Web Beacons 

A cookie is a small file placed on your device that helps us analyse web traffic and improve your experience on our website. Web beacons (also called pixel tags or clear gifs) are small images used to pass information from your device to our website. 

We use cookies and web beacons to: 

• Keep track of what you have in your shopping cart 

• Remember you when you return to the website 

• Identify pages you visit and how you navigate our site 

• Improve our site design, product assortment, customer service, and promotions 

• Measure the effectiveness of our email communications 

 We use the following types of cookies: 

• Strictly Necessary Cookies — Required for the website to function, including shopping cart and checkout 

• Performance / Analytics Cookies — Help us understand how visitors interact with our website (e.g. Google Analytics) 

• Functional Cookies — Allow us to remember your preferences for a more personalised experience 

• Targeting / Advertising Cookies — Used to deliver advertisements relevant to your interests 

You can choose to accept or decline cookies by modifying your browser settings. Disabling cookies may prevent you from taking full advantage of the website. We may also contract with third parties who use cookies and web beacons on our behalf; these third parties are prohibited from sharing that information with anyone other than us. 

Use of Artificial Intelligence and Automated Processing 

Quvira by Riya may use automated tools and artificial intelligence systems for the following purposes: 

• Fraud detection and prevention, including the analysis of order patterns and claim submissions 

• Image authentication to verify the authenticity of photographs submitted in support of damage or return claims 

• Personalisation of your browsing and shopping experience 

• Analysis of customer behaviour to improve our products and services 

Where we use automated processing that has a significant effect on you such as fraud detection resulting in an order being declined — you have the right to request human review of that decision by contacting us at the details below. 

We do not use your personal data to train third-party artificial intelligence or machine learning models. Any AI tools used by Quvira by Riya are bound by confidentiality obligations and applicable data protection law. 

Controlling Your Personal Information 

You may choose to restrict the collection or use of your personal information in the following ways: 

• When asked to fill in a form on the website, look for the option to indicate that you do not want your information used for direct marketing purposes 

• If you have previously agreed to us using your personal information for direct marketing, you may withdraw your consent at any time by writing to us at the contact details below 

• You may unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link at the bottom of any marketing communication. Please allow up to 3 business days for this to take effect. Note that transactional emails such as order confirmations cannot be opted out of as they are required to fulfil your order. 

We will not sell, distribute, or lease your personal information to third parties unless we have your permission or are required by law to do so. 

If you believe that any information we hold about you is incorrect or incomplete, please contact us as soon as possible and we will promptly correct it.

Your Rights Under the DPDP Act, 2023 (India) 

Quvira by Riya is established in India and operates under the Digital Personal Data Protection (DPDP) Act, 2023. As a Data Principal, you have the following rights: 

• Right to access — Request a summary of personal data we hold about you and how it has been processed 

• Right to correction and erasure — Request that we correct inaccurate or incomplete data, or erase your data where it is no longer required for the purpose for which it was collected 

• Right to grievance redressal — Raise a complaint with us regarding our handling of your personal data. We will respond within 30 days. 

• Right to nominate — Nominate another individual to exercise your rights in the event of your death or incapacity 

For international customers: If you are located in the European Union or United Kingdom, you may have additional rights under GDPR. If you are a California resident, you may have additional rights under CCPA. Please contact us to exercise any applicable rights. 

Data Retention 

We retain your personal information for as long as is necessary to fulfil the purposes for which it was collected, including to fulfil your orders, comply with our legal obligations, resolve disputes, and enforce our agreements. When you place an order, we will maintain your order information for our records unless and until you ask us to delete it, subject to any legal obligation to retain certain data. You may request deletion of your personal data at any time by contacting us.

Individuals Under the Age of 18 

This website is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If you are under 18, please do not provide any personal information to us. If we become aware that we have collected personal information from a minor, we will take reasonable steps to delete it promptly. If you are a parent or guardian and believe your child has provided us with personal information, please contact us. 

Links to Other Websites 

Our website may contain links to third-party websites. These sites are governed by their own privacy policies. We do not have any control over these websites and cannot take responsibility for the protection or privacy of any information you provide while visiting them. We encourage you to review the privacy policy of any third-party site you visit. 

Changes to This Privacy Policy 

As we continue to develop our website and adapt to advances in technology and changes in law, this Privacy Policy may change. We will notify you of material changes by posting a prominent notice on our website or by sending you an email. We encourage you to check this page periodically. 

Contact Us 

If you have any questions about this Privacy Policy, wish to exercise any of your rights, or have a concern about how we handle your personal data, please contact us at: info@quvirabyriya.com